The $50 session
Thirty minutes with someone who has sat in the buyer's chair.
You tell me about your business. I review it before we talk. We spend 30 minutes on the question that matters most to you, and you leave with a one-page written summary.
Two tracks
Pick the conversation you need
Not sure which one fits? Pick either. Most businesses have a little of both, and we'll spend the time where it's most useful.
M&A
- What a buyer would pay today, and why
- What would raise that number before a sale
- Whether to sell now, wait, or buy
- Weighing an offer, an LOI or a target
Management and operations
- Where margin is going and how to win it back
- Pricing, product mix and store performance
- Which numbers to track and how to report them
- Getting ready to grow or integrate a deal
How it works
Four steps
Tell us about your business
Fill out the short questionnaire below. It takes about five minutes.
Book and pay
I reply within one business day with times to book and a $50 invoice.
I prepare
I review your answers and what's public about your business before we talk.
We talk
A 30-minute video call, then a one-page summary within two business days.
What you get
Real advice, not a sales pitch.
- Your answers reviewed before the call
- A 30-minute call on the question you choose
- A one-page written summary: what a buyer would focus on, what would move your value, and the first things to fix
- The $50 credited toward any work we do together
Request a session
Tell us about your business
Everything you share is kept confidential. Rough numbers are fine.
Questions
Before you book
Why only $50?
We only offer a few of these $50 sessions each month. We want to meet operators and be useful before anyone signs anything. The fee makes sure we both show up prepared, and it’s credited toward any work we do together.
Is what I share confidential?
Yes. Your answers and anything you tell me on the call stay between us. I don't share them with buyers, investors or anyone else. If you'd like a mutual NDA before sharing details, ask and we'll sign one.
Will you try to sell me something?
The 30 minutes are yours. If there's a fit for more work, I'll say so at the end, briefly. If there isn't, you still keep the advice and the summary.
How do I pay?
When I confirm your session you'll get a $50 invoice you can pay by card or bank transfer before the call.
What if I need to reschedule?
Reschedule any time up to 24 hours before the call. If I need to reschedule or cancel, you get a full refund if you'd like one.
Why one per company?
There are only eight sessions a month, and I'd rather meet more operators. If you want to keep going after the first one, we can talk about working together.